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It’s the brand… Stupid
I despair I really do. Today’s news on Bank of Scotland’s handling of complaints is the latest in a long line of self-inflicted injuries by the Banking sector. I spent 10 years working in Banking and...
View ArticleWhat’s the difference between strategic marketing and strategic communications?
My friend Henri has just asked me a great question: what is the difference between strategic marketing and strategic communications? Marketers would probably see PR (or communications ) as just one...
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